![IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style' - GIGAZINE IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style' - GIGAZINE](https://i.gzn.jp/img/2018/09/13/ikea-lamp-movie/snap00004.jpg)
IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style' - GIGAZINE
![The Drum | World's Best Ads Ever #8: Ikea's Mournful 'Lamp' Tricks Viewers Into Feeling Sorry For Furniture The Drum | World's Best Ads Ever #8: Ikea's Mournful 'Lamp' Tricks Viewers Into Feeling Sorry For Furniture](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/ikea-22lamp-222.jpg?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
The Drum | World's Best Ads Ever #8: Ikea's Mournful 'Lamp' Tricks Viewers Into Feeling Sorry For Furniture
![one of my (if not the) all-time fave commercials -- Ikea commercial by Spike Jonze ... the lamp is totally anthropomorphisized | Ikea lamp, Ikea, Spike jonze one of my (if not the) all-time fave commercials -- Ikea commercial by Spike Jonze ... the lamp is totally anthropomorphisized | Ikea lamp, Ikea, Spike jonze](https://i.pinimg.com/originals/84/9f/f2/849ff2b90f6c02df95d891744e7f5310.jpg)
one of my (if not the) all-time fave commercials -- Ikea commercial by Spike Jonze ... the lamp is totally anthropomorphisized | Ikea lamp, Ikea, Spike jonze
![IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style' - GIGAZINE IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style' - GIGAZINE](https://i.gzn.jp/img/2018/09/13/ikea-lamp-movie/00_m.jpg)